Amid the pandemic, Ojas Arts wanted a new way of interacting with collectors and conducting auctions of Indian tribal art on the internet. Online auctions can go forward with low overheads and are more efficient than physical auctions and art sales.
We created a 3D art gallery to showcase Indian indigenous art in the form of a web-based 3D experience. Through the experience, art lovers could view and buy paintings from the comfort of their own homes, from any part of the country. A hundred paintings, across four categories, were listed, and sales of over INR 20 Lakhs were recorded during the online sale.