XRC builds Fables of the Earth- Virtual Art Exhibition

XRC builds Fables of the Earth- Virtual Art Exhibition


Anshul Agarwal December 16, 2020

Background: Teamwork Arts and Ojas Arts were exploring a tech partnership to conceptualize, build and operate a virtual art exhibition that will help raise funds and help folk artists across the country to promote their artworks. The art forms were across four forms: Gond, Madhubani, Mithila, Bheel and Warli. 

Challenge: The solution to be built had to provide art enthusiasts an opportunity to explore Indian indigenous art within the digital realm like never before. Since this virtual art exhibition will be the first ever time in India, hence the functionality and feature set had to be simple and intuitive. The average target age group was 45 years. Hence simplicity and ease to understand the technology was the biggest feature that needed to be built in. The solution had to be 3D, interactive and should give the feel as if one is walking in a real art exhibition or a gallery. 

XRC’s Solution: We built a fully immersive 3D and interactive art exhibition. Given the feature sets that the client wanted, we customized our most trusted virtual events platform- CUBE. The solution was divided into 4 different art zones, to portray one form of the folk-art representation. Each zone had multiple layers of media embed, including videos, images and texts. Each zone had an average of 25 paintings hung on the walls, few were hung on accent walls. The solution enabled art lover (user) to go very close to each painting, as they would in a real gallery. Options such as info on the painting, artists, price and buy now were embedded into the experience. Some of the other features that were built to promote real life like experience were: social chat, enquiry forms, simple navigation, quick look catalogue, and quick link menu for easy use. 

Glimpses of the Virtual Art Exhibition- Fables of the Earth

Result: Following results were achieved: 

  • India’s first fully immersive experiential fundraising virtual art exhibition
  • Zero crashes were reported given the magnitude and number of days- The event was live for 30 days
  • Approx. 38,000 art lovers and enthusiasts, across 23 countries and 4 continents, have participated and engaged with the virtual exhibition
  • Approx. sales of INR 20 lacs was achieved through the experience built by XRC


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