XR Central, Forevermark India and Phase 1 Events came together to deliver the first virtual Forevermark Forum 2020

XR Central Delivers India’s First Ever Fully Immersive 3D Experiential Virtual Forum for the Jewelers and Diamantaires

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Anshul Agarwal December 18, 2020

Gurgaon, Haryana, India | August 30, 2020

In the nine years of the Annual Forevermark Forum, the brand has for the first ever time taken their most prestigious annual forum virtual for its authorised partners, jewelers, diamantaires and manufacturers across the globe. The forum was India’s first fully immersive experiential virtual forum that the industry has ever witnessed. The scale and magnitude of the event is evident from the facts & figures: guests attending from across 41 countries, 431 cities in India, 8652 unique logins, 9243 registrations, & 2800 companies. The forum saw high profile & distinguished speakers such as: Randi Zuckerberg, Founder & CEO at Zuckerberg Media, Mr. Deep Kalra, Founder, MakeMyTrip and Sonam Wangchuk, engineer, innovator and education reformist. For the entertainment quotient, award-winning superstar, Farhan Akhtar enthralled the attendees of the Forum with an interesting fireside conversation and a live acoustic performance. The event was live from Aug 18th till Aug 20th

“Our attempt was that we did not want to do a webinar (2D in nature) first and foremost. We were clear that we wanted to create something that the Industry has not seen before- a fully immersive experiential (3D) virtual forum with real life like collaboration. We wanted to make it inspiring for all our stakeholders.” said Sachin Jain, Managing Director, De Beers India. 

“Given that this was a new format which was being tried out for the first ever time (in our industry) in India, setting and managing the expectations of all the stakeholders was a prime task for my team and I. As our technology partner, XR Central owned up the responsibilities and took it upon them to make sure no stone is unturned in making this forum a success. The bar is now set high for the next upcoming years.” said Toranj Mehta, Director of Marketing, Forevermark India.

“When I spoke to Sachin and Toranj about their ninth annual forum, I was convinced that we need to build something out of our skins to make it memorable and impressive. Anshul and Shrey (founders of XR Central) were perfect for the job. What struck me the most about the work of XR Central was the way they had figured out how to apply the same methodologies in building a virtual event as we often follow for on-ground events.” said Oum Pradutt, Managing Director, Phase 1 Events. 

Anshul Agarwal, Co-Founder and Sales Transformation Head, XR Central said: “When we heard about the brief on this prestigious project, we were really excited but at the same time we knew we had no room for any setback. We are really proud of the camaraderie that we could pull off among the core teams- Forevermark, Phase 1 and our internal team. I also want to take the opportunity to thank Sachin and Oum  for trusting us to build and deliver the first of a kind forum in the history”

Shrey Mishra, Co-Founder & Technology Head, XR Central said: “We have executed many virtual events and spaces in the past, but the scale of this forum was special and massive. We built many custom features for the forum. Emphasize was given to customization and personalized experiences. A fully integrated user management system, custom built meeting scheduler, 3D minimap, micro-level analytics to track the user journey, and leaderboard were developed as a scope to name a few. The co-ordination among the various stakeholder was prime factor for the success, which my team managed superbly. This was a completely browser-based experience with no dependency on any app or special software download. I am extremely happy to announce that we have recorded zero crashes. This for sure, is a new benchmark in the industry now.” 

About Forevermark Forum

The world around us is changing, giving us all a chance to truly consider of the kind of future we hope to shape. One based on the foundations of trust, strength and resilience and led by the understanding that small actions taken today go farther in creating a little more beauty in the world, than that which existed before us. Over the years, the Forevermark Forum has been an integral part of this conversation – setting the standard for the diamond industry and giving its leaders and stakeholders a platform to meet and discuss, not only the state of the world as we know it ; but an opportunity to shape a future that sparks more meaningful tomorrows for the generations to follow.

Glimpses from the Forever Mark Virtual Press Meet

Phase 1 Events & Entertainment Private Limited

India’s most disruptive experiential agency. For 25 years, Phase 1 Events and Experiences has been in the business of creating strategic, creative and technologically driven experiences for various clients across sectors including retail, automotive, technology, FMCG, media, finance and banking and not-for-profit.

About XR Central Pvt. Limited

XR Central (XRC) is an interactive tech studio focused on solving real business problems with Gamification, Augmented Reality, Virtual Reality, IoT, Mobile Apps, Voice and more. XRC specializes in building learning and training use cases across verticals and creating immersive digital experiences and spaces with an aim to positively impact brand recall and elicit a wow factor.

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