How AR trends Advance and Inflect
Augmented reality- an interactive experience wherein the information and virtual objects are overlaid on the real world objects or scenes in real time, is gradually gaining ground and to some extent has become a part of our everyday lives. Smartphone is the most common and prominent example of AR. Though used globally, smartphones, are the less-evolved form of AR that will be a stepping stone to its fully-realized vision. To provide some initial high-level figures to put this scale into perspective, there are about 3.39 billion global smartphones today, growing to more than 3.4 billion by 2023.There are several formats taking shape as developers and tech companies feel out consumer demand.
The two forms of AR that have gained the most traction are object visualization i.e. placing objects in your space or selfie lenses and filters to dress up one’s appearance. While the former involves the rear-facing camera to augment the world, the latter involves the front-facing camera to augment people.
According to Snap’s Carolina Arguelles “AR content has to be relevant and there’s nothing more relevant to people than their own faces.”
This principle has driven lots of high frequency and deep engagement for lens use. Social media platforms like Facebook, its Newsfeed, Portal and Messenger, Instagram and Snapchat are replete with examples of the ways in which AR is being used.
But what is most imperative here is the imperative to know how AR trends advance and inflect. Well the answer to this question is “The AR Cloud“. It’s an invisible data layer that coats the physical world which empowers AR devices to place graphics in the right spot.
In most cases, it involves scanning the physical world using cameras and advanced software, which creates spatial maps and point clouds. These then become the foundation for data that can feed AR devices on the fly – enabling them to overlay graphics with positional and contextual accuracy. Also known as “Mirrorworld,” “Magicverse,” and the “Internet of Places,” it’s AR’s lynchpin.