Case Study

Archer’s Blackberry To Know Internet- VR based campaign for TiE

Challenge

The Indus Entrepreneurs (TIE), one of the largest entrepreneurs organizations in the world, were looking for a partner to design and execute a campaign to spread awareness about the Internet and to promote India Internet Day.

Solution

At GC Interactive, we believe in building solutions that have twin qualities of being beneficial and engaging. Therefore upon collaborating with TIE, we decided to design a gamified quizzing module to spread awareness about the internet, and familiarize people to its various aspects and variety of uses. We used gamification elements from the traditional practice of archery where the archer shoots the arrow towards the target with the help of the bow, to reflect on the creativity with which TIE wants to promote the India Internet Day.

Outcomes

  • 1200 impressions in a day
  • 500 highly engaged audience with the quizzing module

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